1.In this advertisement, the headline goes :"Don't talk while he drives." This is a commanding headline.
2.There is no sub-title.
3.The visual message is a woman (maybe a wife or a girlfriend) talking to her husband or boyfriend on the phone but red blood burst from the telephone. It is visually provocative because the red blood is striking against the white background. The bursting shape of the blood also suggests how serious the accident can be.
4. The over-all layout is creative because it makes the picture tell a story, a sad story. It makes readers to think that he is probably having a car accident beacause his attention is distracted while talking to the woman on the phone. It effectively warns drivers not to use mobile phone while driving. That is the message the advertisement wants to express.
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