Product improvement

http://www.youtube.com/watch?v=Y_L8WK5hwow&feature=youtu.be

In this task, I was in charge of making the video. It is really different from the PSA and also more difficult. At first, we seemed to go into a wrong direction. We spent two days to decide on the video script. But after asking for Miss.Yeh's help, we found our video has too much conversations and it was like a short movie. But we 've already recorded the video! So to make it more like a commercial, I had to cut out the voices and accelerate the scenes. I also added background music, special sound effects and brief words to help the audience understand. It took me a week to finish it. Thanks to my partners' advice, I also improved it for several times. I used Corel Video to make it.It is not easy job but I enjoy the group cooperation very much.

The press release

PSA-Single child, single care

http://www.youtube.com/watch?v=R0-QPO_CkgE&feature=youtu.be

It was my first time to make a public service advertisement. Actually, I like making videos more than the posts. In this group work, I took the photo above and processed it with my partner Cindy. It was hard to set an angle for the picture because the light, the background environment, the people's gesture are all the things you need to consider carefully. So I walked out every night to find the best scene. Finally, I chose this from many old-people photos. We made it into black and white to show the emotional feelings-loneliness.

As for the video, it was photographed on a desk with a black coat as a background setting. I had to kneel down for almost two hours and tried not to shake my hands because of tiredness. I had to kept doing this in a long time. At last, I felt my legs unable to move. After that, I did the process work. I added title. I changed the speed of every scene. I changed the voice volume. I changed the colour of the picture...For the perfect effect! I also added a background music and changed it for three times so as not to cover the speaker's voice.

It's hard work. But I really enjoyed it and I learned from it.

Product Placement in A World Without Thieves

"A World Without Thieves" is a Chinese film about a couple who used to be thieves tried to protect a country boy from being stolen his money on a train. In the train stop, you can find posters of Beijing Post and a Taobao flag. The telephones stolen by the couple are Nokia. The car stolen is BMW.The devices which the policemen used to catch the thieves are HP and Canon. The Great Wall Lubricating Oil corporation is also seen on a truck passing by.

Commercial ad-the auto lamp

Analysis of a print ad

http://designlenta.com/upload/imgs/30.jpg
1.In this advertisement, the headline goes :"Don't talk while he drives." This is a commanding headline.

2.There is no sub-title.

3.The visual message is a woman (maybe a wife or a girlfriend) talking to her husband or boyfriend on the phone but red blood burst from the telephone. It is visually provocative because the red blood is striking against the white background. The bursting shape of the blood also suggests how serious the accident can be.

4. The over-all layout is creative because it makes the picture tell a story, a sad story. It makes readers to think that he is probably having a car accident beacause his attention is distracted while talking to the woman on the phone. It effectively warns drivers not to use mobile phone while driving. That is the message the advertisement wants to express.

The story of a red packet